Yalla, meaning "Forward" in Arabic, is a leading metasearch engine in Qatar, enabling seamless booking for flights, trains, and hotels. The brand's core message—Easy and Quick—is woven into every element of its visual identity.
Vibrant, energetic colors, a concise slogan, and a distinctive symbol embody this idea. The logo's "Y" combines a dot, representing a destination point, with a cursor, reflecting simplicity and ease of use. These elements create a cohesive, dynamic identity that speaks to Yalla's commitment to fast, effortless travel planning.
The 'destination point' dot from the Yalla logo plays a central role in the brand's visual language. It reinforces Yalla's message of simplicity and convenience—delivering a seamless experience with just one click—while serving as a strong visual cue in brand communications. From the logo to UI elements, it is designed to feel intuitive, dynamic, and instantly recognizable—because Yalla is all about effortless travel.