EstateGuru is a top European marketplace for short-term loans backed by Estonian real estate. The logo is simple, combining "Estate" as a house and "Guru" with an aura around it. Despite its simplicity, the design is well-proportioned for use in various sizes. The aura, made of multiple house outlines, symbolizes growth—one house expanding into many. The font adds confidence without being too bold, and it's versatile for different styles and languages. The color scheme is calm yet noticeable, and the colors also reference the Estonian flag, adding a meaningful connection to the brand's focus on Estonian real estate, especially for foreign buyers.