The logo is simple and made up of two parts: "Estate" is shown as a house, and "Guru" is symbolized by an aura around it. Even though the design is simple, the proportions are carefully made so it works well in different sizes. The aura around the house adds more meaning—multiple house outlines represent growth: one house becomes many.
The font was chosen to match the brand’s tone—it’s confident but not too bold, it’s friendly, with many styles and languages, making it very practical. The color scheme balances between standing out and staying calm. These colors also reference the Estonian flag, as EstateGuru mainly focuses on real estate in Estonia, especially for foreign buyers. This makes the colors an extra useful detail.
